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At the 2012 NABshow in Las Vegas (the National Association of Broadcasters Digital Media Industry Event for Video, Audio, Film) while Canon, Sony and Red were already wowing audiences with their huge announcements, along came a literal black horse to steal the show. I’m a Canon 5D MarkII user and was justifiably excited by the pronounced swing of Canon to the video end of the industry with their new Cinema series cameras.  Along came Red and Sony – and soon Bolex Digital – all serious contenders for the crown.

BlackMagic 2.5K Cinema Camera with 12bit RAW for under $3000

But then…
Blackmagic Design introduced the BLACKMAGIC CINEMA CAMERA and a new star was born.

 The timeless beauty of feature film quality:  Elegant, sophisticated and jam packed with the latest digital cinema technology, Blackmagic Cinema Camera gives your work that timeless feature film look! Blackmagic Cinema Camera features an amazing 2.5K image sensor with a wide 13 stops of dynamic range for a true digital film camera. You get a built-in SSD recorder, popular open standard uncompressed RAW and compressed file formats, compatibility with quality EF and ZE mount lenses, LCD touchscreen monitoring plus metadata entry, all packed into an exciting hand held design!  The Blackmagic images below demonstrate the basic configurations.


Raw Digital Film:  Blackmagic Cinema Camera features a high resolution sensor with wide dynamic range so it’s perfect for independent film, television commercials and episodic television production. DaVinci Resolve software for Mac™ and Windows™ is included so you can work at the highest quality and get the best results. Blackmagic Cinema Camera is both affordable and a complete solution because it includes a built-in recorder and monitoring, so it’s perfect for displacing video-only cameras for work such as sporting events, weddings, music videos and more!

Just gives a sense of scale - comparing the camera to the laptop which is demonstrating the Ultrascope software

EF Compatible Lens Mount: I’m particularly thrilled about this detail. With Blackmagic Cinema Camera you can use the most amazing optics from the world’s leading lens crafters such as Canon, Zeiss and many more. Blackmagic Cinema Camera is compatible with EF and ZE mount lenses, so you can use the lenses you already own! With Blackmagic Cinema Camera you are not locked into any specific lens and you can choose the lens you need based on the creative style of your shot! Blackmagic Cinema Camera allows full electronic control of your lens, so you can simply point, set iris and focus on command!

Large capacitive LCD to easily enter metadata directly


Rear Screen Metadata Entry: Blackmagic Cinema Camera is the first camera to feature built-in metadata entry so your files include information compatible with popular editing software. This dramatically speeds up the whole post production process! Entering metadata is easy. Simply tap the capacitive LCD touchscreen to display the slate where you can enter information such as shot number, search tags, scene number, timecode and more! You can even set shot number and other data to increment automatically!

Built-in SSD recorder:  that allows 2.5K uncompressed CinemaDNG RAW 12-bit capture as well as Apple ProRes and Avid DNxHD compressed video formats. All file formats are open standard and used by NLE software so you get the only camera designed from the ground up to be part of a whole post production workflow! When you’ve finished shooting, simply connect the SSD to your computer and edit or color your shots straight from the disk!


But there’s More: It features Standard, not proprietary connections, a solid machined aluminium body, DaVinci Resolve software and Ultrascope included and a sweet, sweet price.
How much? A simple , sweet $2995 for the camera body.  [Source:  Blackmagic Design website/press release]

MORE Information on the BLACKMAGIC CINEMA CAMERA here:


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1. You may have seen, or better yet - photographed, something fabulous. Even if that something is YOU!
If you send it to me, I will publish it here and give you full credit for it and link to your FB page or your website.

2. If you would really like to write something about stuff related to the broad topics of this blog, of course, contact me now.

3. If you find something brilliant, startling or funny on the web and you can tell me whose picture it is – with the source, I will do the same, crediting you with discovering it.

If you want to “Guest Post” here, and you write/photograph/create art which is relevant to this blog, contact me and we can talk.

Start by at least making a comment below in SPEAK YOUR MIND ;-)

Thanks - Harry Neelam

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