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The New STREET FASHION: 2
Street Fashionistas & Publishing

Elena Alhimovich
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FROM PART I of this story – Fashion influence has made its way from the runway to the streets thanks to savvy bloggers and street fashion photographers. Fashion photographers on the street like Sartorialist, Garance Dore, Street Peeper, Ivan Rodic, Facehunter, and Jak and Jil went on the street, armed with only a digital camera, […]

The New STREET FASHION: 1
Street Fashionistas & Publishing

Sartorialist book
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Street style has officially made a mark in the fashion industry, with veterans Amanda Brooks, Taylor Tomasi Hill, Shala Monroque, Sarah Rutson, and more, giving fashionistas innovative fashions to aspire to. Fashion influence has made its way from the runway to the streets thanks to savvy bloggers and street fashion photographers. Fashion photographers on the […]

PHOTOGRAPHY NICHE: We Shoot Bottles / We Shoot Cans

weshootbottles
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Talk about being specific. Talk about being in a narrowly defined niche. Talk about having branding that is so clear, no one would mistake it for anything else. This  photography studio based in Yorkshire UK has niches that are very clearly defined and headlined in the two names of their two businesses: The first is […]

KULULA Airlines – How to Have Fun …and run an airline too

kulula-1
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Kulula Airline (Zulu for ‘easily’) is South Africa’s first low fare airline. It first took flight in 2001. How to build your own niche: With a small fleet of aircraft, which consisted of one Boeing 737-200 (118 seats), one Boeing 737-300 (136 seats), seven Boeing 737-400′s (162 seats) and two 737-800′s (186 seats) getting noticed would be their biggest […]